home/services/automotive e-commerce
automotive e-commerce001 / hero

E-commerce for the automotive aftermarket.

A generic platform treats a brake disc like a t-shirt. It isn't. We build for businesses where compatibility is the product, the trade account is the customer, and the catalogue has thirty years of history behind it.

fitment supersession trade + retail built on lunar
01 · skus100k+with fitment data
02 · history30 yrsof catalogue preserved
03 · p50<250mslive ERP price lookup
04 · turnover£2m+typical client
the thing nobody says out loud002 / pull statement

Your customers don't buy parts. They buy parts that fit.

If the fitment data is wrong, the part comes back. The customer is angry. The margin is gone before you've finished processing the return.

/ take-away

Compatibility is the product. Everything else is supporting cast.

compatibility003 / compatibility

Gets it right the first time.

Every automotive build we do lives or dies on this. It's not a feature. It's the product.

Vehicle lookup, done properly

01 / 04

Registration lookup, VIN decoding, or year/make/model/engine drill-down. Whichever your customers expect, we build it the way they'll actually use it.

Fitment data that matches reality

02 / 04

TecDoc, Autodata, manufacturer feeds, or structured fitment built directly from your ERP. Whichever source you already trust.

Superseded parts handled correctly

03 / 04

Old URL redirects. New part shows. Historical data stays searchable. Cross-references between OE and aftermarket work the same way.

Kits and assemblies that make sense

04 / 04

One SKU to the customer. Multiple SKUs to the warehouse. Fitment shown for the whole kit. Not fudged. Not a workaround.

vehicle lookup · live demo tecdoc · erp
GB
Land Rover Defender 110
2021 · D250 3.0 MHEV · L663 · 4×4
matched
fits · front · pad set
Brake Pad Set · LR134694
in stock · birmingham
£84.20
trade · acc-3214
resp · 184mssource · tecdoc + erpconf · 99.8%
superseded parts004 / superseded parts

Part numbers change. Customer intent doesn't.

A pad set introduced in 2011 has been through four revisions and two sensor-wire changes. A customer searching for the 2011 number should still land on what we supply today. The thread between them should be visible, not lost.

customer searched · SFP500190Front brake pad set · Defender L663
5 revisions in chain
year
2024
part number · current · supplied today
LR134694G
view current part
oe cross-refaftermarket cross-refredirect chainhistory preserved
trade, retail, or both005 / channels

Two channels. One catalogue. Done properly.

Some of our clients sell direct. Some sell through distributors and dealers. Some do both and need the two to coexist without one cannibalising the other.

retail channel
Direct to public
consumerstripe checkoutmarketing prices
one source of truth
Lunar catalogue
erp · tecdoc · fitment
100k skus1 stock pool1 pricing engine
trade channel
Dealers & distributors
account logincredit termscontract prices
01 / 05

Dealer and distributor portals

Account-specific pricing, credit limits, rep assignments, order history. A buyer places an order the way they actually work, not the way a retail checkout assumes they do.

02 / 05

Contract pricing from the ERP

Customer-level price lists, volume breaks, promotional pricing, trade terms. Mirror what's already agreed, because it comes from your ERP.

03 / 05

Retail and trade in one platform

No duplicate catalogues. No parallel systems. One source of truth, two experiences, no cannibalisation.

04 / 05

Data feeds dealers can actually use

CSV and Excel exports of your catalogue, pricing, stock, and fitment data, scoped to what each dealer is allowed to see. Scheduled, on-demand, or both.

05 / 05

API for dealers who want to automate

The same data, structured for systems to consume. Dealers keep their own sites and ERPs in sync without manual work, so they sell more of your product.

the details that matter006 / the details that matter

The territory, properly managed.

These aren't exotic. They're the details that separate a platform built for automotive from one that tolerates it.

01 / 04

Technical content alongside parts

Fitting instructions, torque specs, exploded diagrams, video. Customers expect it. Returns go down.

pdfsvideoexploded diagrams
02 / 04

International and multi-currency

Tax, duty, currency conversion, and shipping rules built for export-heavy aftermarket businesses.

multi-currencydutyshipping rules
03 / 04

Core and surcharge handling

For remanufactured parts where a core charge is refunded on return of the old unit. Accounted for properly end to end.

core chargeremanrefund flow
04 / 04

Warranty and returns workflows

Structured returns with reason codes that feed back into fitment data quality. Higher return rates are the territory, worth managing properly.

reason codesfeedback looprma
who this is for007 / who this is for

Honest about fit.

We're not the cheapest option. We're the one you call when the cheap option didn't work.

good fit5 criteria

Call us if.

  • You sell vehicle parts, accessories, or aftermarket products01
  • Turnover north of £2m02
  • You have an ERP that runs the business03
  • A warehouse that ships the orders04
  • A website that's holding you back rather than helping05
not a fit3 criteria

Don't call us if.

  • You're looking for the cheapest option01
  • A hobbyist parts catalogue with fewer than 500 SKUs02
  • A pure DTC accessories brand with no trade channel03
contact008 / contact

Tell us what you're selling.

Brake discs. Clutch kits. Remanufactured turbos. Engine management. Whatever it is, if fitment matters and the ERP is old enough to vote, this is the conversation.

hello@neondigital.co.ukNeon Digital Limitedtypical reply ↻ within 1 working day