Getting an e-commerce site up and running is only the first step to trading online. Next, you need people to find and visit your site. This is where online marketing comes into play.
There’s many options to promote your online store and below is a selection of our popular services which will get your tills ringing!
The quickest way to get targeted traffic to your site is to pay for it. Advertising platforms such as Google AdWords and Bing Ads allow you to bid for clicks to your website. However, without a good understanding of these complex systems you can waste a lot of money paying for traffic that won’t convert into a sale.
NEON’s team have the tools and experience to save you money and get you more traffic to boot. We analyse and test all your campaigns to optimise them throughout each month, to ensure you get the biggest bang for your buck.
Some of our clients send 10,000’s of products in their feeds to Google Shopping. That’s a lot of products to manage. Our monthly management service monitors the health of your feed to ensure there are no issues (such as broken links and other errors). At the same time, we put systems in place to categorise your products for optimum bidding. We can also provide competitor pricing reports, so you can tweak your pricing to get the best positions.
Still one of the most powerful marketing methods for online stores, but one which is so often overlooked due to the effort required. We take the pain away by designing beautiful email campaigns which are tested in all popular email clients. We’ll optimise your email campaigns to increase click-through’s and repeat visits to your site.
And don’t forget automation. We can set-up automated emails based upon customer activity. From reminding customers they have something in their basket, to intelligent product suggestions. Put your email marketing on autopilot.
Your website needs to be found online and the vast majority of browsing sessions start with a search. To take advantage of all this free traffic not only do you need a well designed website, but you also need promotion. This is where SEO comes into play. You need to show Google (and other search engines) that your website is popular and a good online resource. To achieve this you need “backlinks” – links from other websites which act as a vote for yours. Without these links Google won’t find your website and won’t think it deserves a good ranking.
Conversion Rate Optimisation (CRO) is all about making the most of your traffic and converting visitors into customers.
It takes a lot of hard work and money to get visitors to your website, so you’ll not want to be wasting that effort with visitors that don’t convert. By analysing your visitors and their behaviour we can increase the conversions on your website. Small improvements can have a big impact on your sales – you should always be looking to improve!
By targeting promotions to your customers and rewarding them for shopping with you (and providing great service!), you can keep your customers coming back time-after-time.
Loyalty programmes, recommended products, wish lists, discount codes, referral programmes, abandoned basket emails and other systems keep your customers engaged. NEON Digital can develop all these into your e-commerce website and assist with implementation and promotion.
A great way to start trading online or to increase your sales, marketplaces allow you to feed your products and accept sales outside of your e-commerce store. With the likes of Amazon and eBay, there are massive marketplaces you can take advantage of straight away. And of course, these marketplaces require no promotion so their commission percentages are comparable to that of other online marketing techniques.
At the end of each month, we'll compile a full report outlining the work carried out, planned work for the future, result driven KPI's and full analysis.
So no more sitting in the dark twiddling your thumbs hoping that online marketing is working. This way you know exactly what we've been up to and how we've improved your business.
Interested in working with us?
We’d love to hear from you!